Sans Normal Wilir 2 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Almarose' by S&C Type, 'Core Sans C' and 'Core Sans CR' by S-Core, and 'Caros' and 'Caros Soft' by cretype (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, logos, playful, retro, chunky, punchy, friendly, attention grabbing, graphic texture, retro display, brand voice, logo ready, rounded, soft corners, diagonal cuts, stencil-like, display.
A heavy, rounded sans with substantial stroke weight and smooth, circular counters. Many strokes end in distinctive diagonal or notched terminals, creating a cut-paper, stencil-like feel rather than fully continuous joins. Curves are broad and geometric (notably in O/C/G), while verticals read sturdy and compact, producing a dense, poster-ready color. The overall rhythm is lively and slightly irregular in detailing, with consistent rounding and repeated diagonal cut motifs across letters and figures.
Best suited for display settings where the distinctive cut terminals and chunky geometry can read clearly—posters, bold headlines, branding marks, packaging, and short promotional copy. It can also work for large-size editorial callouts or signage-style applications where a friendly, retro-graphic tone is desired.
The font conveys a bold, upbeat personality with a retro sign-painting and cutout sensibility. Its chunky forms feel friendly and approachable, while the sharp diagonal nicks add energy and a mildly rebellious edge. The result is attention-grabbing without feeling aggressive.
The design appears intended to deliver a highly recognizable, bold display voice by combining geometric rounded construction with recurring diagonal cut details. This creates a branded, graphic texture that stands out quickly at a glance and remains consistent across letters and numbers.
The diagonal-cut detailing appears throughout both uppercase and lowercase, giving the type a recognizable signature in headlines and logos. The figures are equally bold and graphic, matching the letterforms’ rounded construction and terminal cuts, which helps maintain a cohesive texture in mixed alphanumeric settings.