Sans Normal Pubub 3 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids branding, stickers, friendly, playful, chunky, retro, kidlike, friendly impact, playful branding, soft display, retro poster, rounded, soft, bubbly, blunt, compact.
A heavy, rounded sans with broad, softly squared curves and blunt terminals. Strokes are consistently thick with minimal modulation, producing sturdy, dark letterforms and a compact internal whitespace. Counters tend toward rounded rectangles, and joins are smooth and slightly inflated, giving shapes a cushioned look. The lowercase is simple and single‑storey where applicable, with a large footprint and tight, stable proportions; punctuation and dots read as solid, circular forms.
Best suited to headlines, short callouts, and branding moments that need friendly impact—such as packaging, posters, stickers, social graphics, and children’s or playful lifestyle identities. It also works well for bold labels and signage where a soft, inviting tone is desired.
The overall tone is warm and approachable, with an upbeat, cartoon-like softness. Its dense, cushy silhouettes feel playful and nostalgic, leaning toward informal display rather than serious editorial voice.
The design appears intended to deliver maximum visibility with a gentle, rounded character—combining strong, billboard-like mass with approachable, playful forms for cheerful display typography.
The face keeps a consistent “pillow” geometry across straight and curved strokes, which helps it hold together as a unified texture in headlines. Numerals are similarly hefty and rounded, prioritizing presence and charm over delicate detail.