Sans Normal Nilej 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Pragmatica' by ParaType, 'RF Dewi' by Russian Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, neutral, friendly, utilitarian, impact, clarity, versatility, modernity, geometric, sturdy, clean, blunt, compact.
A heavy, clean sans with broad proportions and minimal stroke modulation. Forms lean geometric with round bowls (O, C, G) and straight-sided counters where appropriate, producing a sturdy, high-ink footprint. Terminals are largely flat and blunt, curves are smooth and continuous, and joins stay crisp without decorative shaping. Spacing reads even and deliberate, with open apertures and simple, legible constructions in both uppercase and lowercase.
Best suited to headlines, titles, and short bursts of copy where strong presence and quick recognition are needed. It also fits branding systems, packaging, and signage that benefit from a stable, contemporary sans with substantial weight and even texture.
The overall tone is modern and straightforward, projecting confidence and practicality rather than delicacy. Its broad, solid shapes feel approachable and contemporary, with a neutral voice that can swing from friendly to authoritative depending on layout and color.
Likely designed as a dependable, high-impact sans that stays clean and readable while delivering strong visual emphasis. The consistent geometry and blunt finishing suggest an intention to work across modern graphic applications without stylistic distraction.
Uppercase structures are simple and blocky, while lowercase maintains similarly robust silhouettes with clear bowls and restrained details. Numerals match the same heavy, geometric rhythm, keeping a consistent color in running text and at display sizes.