Sans Normal Okkub 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Afical' by Formatype Foundry, 'HD Node' and 'HD Node Sans' by HyperDeluxe, 'Mandioca' by Latinotype, and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, assertive, clean, friendly, utilitarian, clarity, impact, modernity, legibility, simplicity, geometric, round, open, sturdy, crisp.
A sturdy sans with broad proportions and largely geometric construction. Curves are full and rounded (notably in O/C/G/0), while joins and terminals stay clean and blunt, giving a crisp, contemporary silhouette. Stroke weight is consistently heavy with minimal modulation, and counters are open enough to keep forms readable at display sizes. The lowercase shows single-storey a and g, a compact, shoulder-led r, and a straightforward t with a simple crossbar, reinforcing a clean, constructed rhythm.
This font is well-suited for headlines, posters, and punchy brand messaging where a strong, stable typographic color is desired. The wide, geometric shapes and clear numerals also support signage and packaging applications that benefit from quick recognition and robust letterforms at larger sizes.
The overall tone feels modern and confident, with a friendly neutrality coming from its round forms and open counters. Its heavy, steady color reads assertive and functional rather than delicate or expressive, making it feel at home in contemporary, no-nonsense design contexts.
The design appears intended as a contemporary, geometric sans optimized for strong presence and clarity. Its simplified terminals, consistent weight, and open counters suggest a focus on practical legibility and a modern, approachable voice in display and short-text use.
The numerals are simple and highly legible with clear differentiation between figures like 6/8/9, and a plain, straight 1. Round letters maintain even curvature and consistent spacing, producing a solid typographic block in the text sample, especially in headline settings.