Sans Normal Itgun 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Knockout' by Hoefler & Co., 'Fluro' by Kazer Studio, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, loud, clean, impact, clarity, modernity, approachability, versatility, geometric, rounded, blocky, compact, high-impact.
This typeface is a heavy, geometric sans with broad proportions and generous, rounded curves. Strokes remain uniform with minimal modulation, and joins are clean and sturdy, producing solid silhouettes and strong color on the page. Counters are relatively compact—especially in letters like e, a, and s—while round forms (o, c, G, Q) read as smooth, near-circular shapes. Terminals are predominantly flat and blunt, and the overall spacing feels steady and purposeful for display sizes.
Best suited for headlines, posters, and large-format messaging where strong presence and quick readability are priorities. It should work well in branding and packaging that need a bold, contemporary sans with approachable curves. For long passages, it is more at home in short blocks, pull quotes, and prominent UI/marketing moments rather than dense body text.
The font projects an assertive, contemporary tone with a friendly roundness that keeps it approachable. Its dense letterforms and big presence create a punchy, headline-forward voice that feels direct and uncomplicated. The overall impression is modern and dependable rather than delicate or expressive.
The design appears intended to deliver maximum impact through broad, geometric forms and uniform stroke weight, while staying friendly via rounded curves and simplified lowercase structures. Its consistent, sturdy shapes suggest a focus on clarity and contemporary versatility in display-led typography.
The lowercase shows single-storey a and g, reinforcing a simplified, geometric construction. Numerals are wide and bold with consistent stroke weight, matching the letters closely for uniform impact in mixed alphanumeric settings. In the sample text, the texture stays even across long lines, with strong emphasis and clear word shapes at larger sizes.