Sans Normal Selod 11 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, signage, editorial, friendly, clean, approachable, modern, soft, approachability, clarity, versatility, modernity, softening, rounded, monoline, open counters, airy spacing, humanist.
A rounded, monoline sans with softly tapered terminals and generous curvature throughout. The letterforms favor open apertures and smooth, near-circular bowls, producing an even rhythm with minimal stroke modulation. Proportions are balanced and readable, with straightforward construction and slightly softened joins that keep diagonals and arches from feeling sharp. Numerals follow the same rounded logic, with consistent stroke weight and clear interior spaces.
Well-suited to user interfaces, product branding, and packaging that benefits from a friendly, polished sans. The open counters and even stroke texture support comfortable reading in short paragraphs and informational text, while the rounded character makes it a good fit for signage and headings that aim to feel welcoming.
The overall tone is friendly and contemporary, with a calm, non-technical feel. Rounded corners and open shapes give it an approachable voice that reads as casual but still orderly, suitable for everyday communication where warmth matters.
The design appears intended to deliver a modern rounded sans that prioritizes clarity and approachability. By keeping strokes even and terminals soft, it aims for a versatile voice that feels human and accessible without becoming decorative.
Round forms like C, G, O, and Q appear especially circular and consistent, reinforcing the font’s smooth, cohesive texture. The lowercase shows simple, clean shapes (single-storey forms where expected) and a tidy, uncluttered silhouette that maintains clarity in running text.