Sans Superellipse Efmah 7 is a light, normal width, monoline, italic, normal x-height font.
Keywords: ui, branding, packaging, headlines, posters, friendly, modern, casual, clean, approachable, soft modernity, approachability, clarity, forward motion, rounded, soft, geometric, open, airy.
A rounded italic sans with smooth, continuous curves and gently squared (superellipse-like) bowls. Strokes stay even throughout, with rounded terminals and softened joins that keep corners from feeling sharp. Proportions are slightly condensed in places and the slant is steady, giving lines a forward rhythm while maintaining clear counters and open apertures in letters like c, e, and s. The overall texture is light and uncluttered, with numerals and caps matching the same softened geometry.
Works well in interface labels, lightweight branding, and packaging where a soft-modern voice is desired. The clear shapes and open counters also suit short-to-medium text in captions or marketing copy, while the italic slant can add motion to headlines and callouts.
The tone is friendly and contemporary, with a subtle playful ease created by the rounded forms and relaxed italic flow. It reads as approachable and informal without becoming quirky or decorative, making it feel suitable for upbeat, user-friendly messaging.
Likely intended to blend geometric clarity with a warmer, more human feel through rounded terminals and superellipse-based curves. The consistent slant and simplified construction suggest a focus on clean, contemporary readability with an energetic, friendly character.
The design leans on rounded-rectangle construction, especially visible in the O/Q/0 family and the squared-off curves in bowls and shoulders. The italic angle is consistent across cases and figures, helping paragraphs feel cohesive and gently dynamic.