Sans Normal Oslef 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Araboto' by FarahatDesign and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, sports, confident, friendly, impactful, modern, sporty, impact, clarity, modernity, approachability, blocky, rounded, sturdy, compact, high-ink.
A heavy, wide sans with sturdy, geometric construction and softened curves. Strokes are thick and consistent with clean joins and little visible modulation, producing dense, high-coverage letterforms. Counters are relatively tight (notably in B, 8, and 9), while round shapes like O and Q stay smooth and even. Terminals are mostly flat and squared-off, with a compact, no-nonsense silhouette that keeps forms stable at large sizes.
Best suited to headlines, posters, packaging, and bold branding where strong presence and quick recognition are needed. The dense strokes and wide set also make it effective for signage and display typography, especially in short phrases and large sizes.
The overall tone is bold and assertive but not harsh, thanks to the rounded bowls and friendly curvature. It reads as contemporary and energetic, with a straightforward, utilitarian attitude that still feels approachable.
This design appears intended as a modern display sans that prioritizes impact and clarity through broad proportions, heavy strokes, and simplified, geometric letterforms. The rounded shaping and consistent rhythm suggest an aim for approachable strength rather than sharp or technical severity.
The lowercase is simple and workmanlike, with single-storey a and g and a short, firm-looking t, reinforcing a geometric, contemporary voice. Numerals are strong and headline-oriented, with especially heavy 8 and 9 shapes and a simple, upright 1 and 7.