Sans Superellipse Esrey 3 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: sports branding, headlines, posters, ui labels, product branding, sporty, techy, dynamic, futuristic, assertive, speed emphasis, modern branding, geometric cohesion, display impact, oblique, rounded, squared, geometric, compact.
A slanted geometric sans with rounded-rectangle construction and squared counters that read as superelliptical rather than purely circular. Strokes are heavy and even, with minimal contrast and crisp, slightly chamfered joins that keep edges clean at angles. Curves tend to flatten into straight segments, especially in bowls and zeros, creating a compact, engineered rhythm. Apertures are moderately open and terminals are blunt, producing a sturdy, forward-leaning texture in both uppercase and lowercase.
This style is well suited to sports identities, automotive or tech-forward branding, and energetic display typography where slanted emphasis helps convey momentum. It also works for short UI labels, packaging callouts, and headlines that need a compact, high-impact presence without relying on decorative details.
The overall tone is fast, modern, and purposeful, combining a sporty italic stance with a tech-industrial geometry. Its rounded-square forms feel streamlined and mechanical, suggesting motion and efficiency rather than softness or warmth.
The design appears intended to merge an italic, high-energy stance with a rounded-rect geometric system, delivering a contemporary sans that feels engineered and streamlined. The consistent superelliptical construction across letters and numerals prioritizes visual cohesion and quick recognition in display and branding contexts.
Uppercase shapes stay wide and stable despite the slant, while lowercase forms remain compact with clear differentiation (notably the single-storey a and the squared, rounded o/0 shapes). Numerals follow the same rounded-rect logic with clean, simplified forms that emphasize clarity and speed. The italic angle is consistent and gives long lines a strong directional flow.