Sans Normal Orduf 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hanley Pro' by District 62 Studio, 'Allrounder Grotesk Condensed' by Identity Letters, 'MVB Embarcadero' by MVB, 'Glimp' by OneSevenPointFive, 'Core Sans E' by S-Core, and 'Coben' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, clean, approachable, impact, clarity, modernity, approachability, versatility, rounded, chunky, sturdy, open counters, soft corners.
This is a heavy, geometric sans with generously rounded curves and broadly proportioned bowls. Strokes are uniform with minimal contrast, producing an even color and a stable, compact rhythm. Terminals are predominantly squared-off or gently softened rather than sharply cut, and curves resolve cleanly into straights. Counters stay relatively open for the weight, while some joins and apertures tighten slightly in letters like S and e, reinforcing a dense, punchy texture.
This font performs best in short to medium text at display sizes, such as headlines, posters, and brand marks where a strong, friendly voice is needed. Its sturdy shapes and open counters also suit packaging and signage that must read quickly at a distance.
The overall tone is friendly and contemporary, with a confident, no-nonsense presence. Its smooth geometry and lack of fuss give it an approachable, utilitarian character that still feels upbeat and consumer-facing.
The design appears intended to deliver a modern geometric sans optimized for impact and clarity, combining a bold, solid silhouette with softened curvature to avoid harshness. The consistent stroke system and straightforward letter construction suggest a focus on reliable readability in contemporary graphic applications.
Uppercase forms read blocky and authoritative, with simple construction and broad interior spaces. Numerals are similarly robust and highly legible, matching the rounded geometry of the alphabet and maintaining consistent weight and spacing in running text.