Sans Normal Usmag 4 is a regular weight, wide, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, ui type, posters, headlines, clean, dynamic, modern, technical, neutral, modernization, clarity, motion, system design, oblique, open apertures, humanist, rounded terminals, crisp.
This typeface is a slanted sans with smooth, rounded bowls and a largely monolinear feel, punctuated by gently tapered joins and diagonally cut terminals. Curves are built from clear ellipses and circles, giving characters like C, O, and G a calm, even rhythm, while diagonal strokes in A, V, W, and Y add a sharper, forward-leaning energy. Counters are open and fairly generous, and spacing reads airy in the grid, supporting clarity at display sizes. Numerals follow the same oblique construction, with clean curves and consistent stroke behavior across the set.
It suits headlines and subheads where a clean, forward-leaning voice is desired, and it can also work for UI labels, dashboards, and product pages that benefit from a modern, uncluttered sans. The consistent oblique structure makes it particularly effective for branding systems or editorial layouts that want motion without becoming decorative.
The overall tone is contemporary and efficient, with a subtle sense of motion from the consistent slant. It feels neutral enough for interface and informational use, yet slightly stylized in a way that can signal tech, design, or editorial sophistication rather than warmth or nostalgia.
The design appears intended to provide a contemporary oblique sans that balances geometric roundness with pragmatic readability. Its consistent slant and clean terminals suggest a focus on a sleek, modern voice that remains controlled in continuous text.
The sample text shows stable texture across mixed-case settings, with capitals staying smooth and geometric while lowercase forms keep a straightforward, legible skeleton. Diagonal terminals and the steady slant create a coherent, streamlined rhythm that holds up well in longer lines.