Slab Square Pozu 2 is a very bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, sports, packaging, western, industrial, athletic, vintage, no-nonsense, impact, heritage, ruggedness, branding, economy, blocky, squared, stencil-like, compact, brash.
A heavy, compact slab serif with squared-off outlines and flat terminals that create a strong, poster-like silhouette. Strokes are consistently thick and built from straight segments with minimal modulation, while corners are often subtly chamfered or notched, giving a cut, machined feel. The letterforms are tall and condensed, with sturdy slab feet and caps, tight apertures in several glyphs, and generally rectilinear construction across both cases and figures.
Best suited to short, high-impact settings such as headlines, posters, storefront signage, labels, and bold packaging. It also fits sports branding and heritage-themed applications where a sturdy, squared slab voice is desirable; in longer text, the dense counters and compact fit will read most comfortably at larger sizes.
The overall tone is bold and utilitarian, mixing a classic Western/wood-type presence with an industrial, stamped character. Its squared geometry and carved details read assertive and traditional, lending a rugged, workmanlike personality that feels at home in heritage and sports contexts.
The design appears intended to deliver maximum visual authority in a condensed footprint, using squared slabs and chamfered/notched details to evoke vintage display lettering with a tough, industrial edge.
Counters are relatively small for the weight, contributing to a dense texture in text. The design maintains strong consistency between uppercase, lowercase, and numerals, with the same squared logic and notch-like inflections repeating throughout, which helps it hold together in large, high-impact settings.