Sans Normal Afgor 18 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Aestetico' by Latinotype and 'Neogrotesk' by Los Andes (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, modern, sporty, confident, energetic, clean, impact, motion, clarity, contemporary, slanted, rounded, geometric, smooth, sturdy.
A slanted sans with sturdy, even strokes and smooth, rounded curves. Letterforms lean consistently to the right, with broad proportions and open counters that keep shapes clear at display sizes. Terminals are clean and mostly straight-cut, and joins stay simple and well-controlled, giving the design a crisp, contemporary rhythm. Numerals follow the same forward-leaning, solid build, reading clearly with minimal internal detailing.
Well-suited for headlines, signage, and poster work where a bold, forward-leaning voice is needed. It can also support brand identities and packaging that want a contemporary, active tone, especially when set at medium to large sizes where its broad proportions and open shapes show best.
The overall tone is modern and assertive, with a forward-motion feel created by the consistent slant and wide stance. It comes across as energetic and confident rather than delicate, balancing friendliness from rounded shapes with a no-nonsense, utilitarian clarity.
The design appears intended to deliver a modern, dynamic sans voice by combining wide proportions with a consistent rightward slant and clean, rounded construction. Its uniform stroke behavior prioritizes clarity and impact, aiming for strong presence without relying on ornament.
Uppercase forms feel compact and punchy while maintaining generous width, and the lowercase maintains a steady, uniform texture in words. Counters and apertures stay relatively open, supporting quick recognition, and the italic angle is consistent enough to create a cohesive flow across longer lines of text.