Sans Normal Rekas 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bronkoh' by Brink, 'Isotonic' by Emtype Foundry, 'Gotham' by Hoefler & Co., 'Nuno' by Type.p, and 'Anteb' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, playful, approachable, approachability, impact, clarity, modernity, rounded, soft corners, sturdy, compact, clean.
A heavy, rounded sans with softened terminals and gently squared curves that keep the silhouettes compact and sturdy. Strokes are consistently thick with minimal contrast, producing strong, even color in text. Counters are relatively tight (notably in letters like a, e, and 8), and the curves tend toward squarish rounding rather than perfect circles. The overall rhythm is steady and blocky, with clear geometry and a slightly condensed feel in many uppercase forms while still reading comfortably at display sizes.
This font is well-suited for headlines, posters, and brand identities where a strong, friendly presence is needed. Its compact, heavy shapes also work well for packaging, labels, and short UI or signage-style copy where quick recognition and consistent texture are priorities.
The tone is upbeat and approachable, combining solidity with friendly rounded shaping. It reads as contemporary and practical, with a hint of playfulness that suits branding and headline work without feeling overly quirky.
The design appears intended to deliver a modern, confident sans with softened edges—prioritizing impact and approachability over delicate detailing. It aims for clear, sturdy letterforms that stay readable while projecting a warm, contemporary personality.
The lowercase shows single-storey forms (notably a and g), reinforcing an informal, contemporary voice. Numerals appear robust and highly legible, with the 0 and 8 especially weighty and compact, making the set feel cohesive in interfaces and signage-like contexts.