Sans Superellipse Wuji 3 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, logos, sports branding, industrial, retro, assertive, technical, sporty, impact, legibility, branding, ruggedness, squared, rounded, blocky, compact, stencil-like.
A heavy, block-built sans with rounded-rectangle construction and tightly controlled curves. Many counters read as squarish apertures with softened corners, while terminals and joins often end in crisp, flat cuts that heighten the graphic, engineered feel. The lowercase shows compact bowls and a sturdy, vertical rhythm; the uppercase maintains broad, stable silhouettes with minimal curvature. Figures are equally chunky and geometric, with the 0 and 8 especially boxy and the 1 rendered as a simple vertical slab.
Best suited for short, high-impact settings such as headlines, posters, packaging, and wayfinding where the dense shapes and chunky counters remain clear at display sizes. It can also work for logos and badges that benefit from a sturdy, engineered look, while longer text blocks will appear heavy and attention-forward.
The overall tone is tough and utilitarian, with a strong retro-industrial flavor. Its blunt geometry and squared rounding evoke machinery, sports signage, and rugged product branding—confident, loud, and functional rather than delicate or expressive.
The design appears aimed at delivering maximum impact through robust, rounded-rectilinear construction and emphatic stroke endings, producing a compact, industrial voice that stays legible and iconic in bold display use.
Several letters introduce angular notches and wedge-like details (notably in forms such as W, X, and V), adding a slightly stencil/insignia character without becoming decorative. The texture stays dense in running text, with short extenders and compact internal space contributing to a solid, high-impact color on the page.