Slab Contrasted Wira 3 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, sports branding, retro, western, punchy, playful, sturdy, display impact, vintage signage, brand character, headline emphasis, texture detail, blocky, bracketed, ink-trap, rounded, high-impact.
A heavy, wide display slab with blocky proportions and prominent, squared serifs that read as softly bracketed. Strokes are strongly weighted with noticeable internal shaping: counters are compact, and many joins and terminals show small triangular notches and cut-ins that create an ink-trap-like texture. Curves are broad and rounded (notably in O, C, S, and the numerals), while horizontals feel thick and stable, giving the face a grounded, poster-ready rhythm. The overall silhouette is consistent and dense, with generous letter width and sturdy slab terminals that keep forms legible at large sizes.
This face is best suited to headlines, posters, and short, high-impact copy where its slabs and carved detailing can be appreciated. It also fits logo wordmarks, packaging labels, and event or sports branding that wants a sturdy, retro presence. For longer blocks of text, it will read more comfortably when used sparingly (e.g., as a display companion) and with slightly looser spacing.
The font projects a bold, vintage show-card energy with a hint of frontier/rodeo flavor. Its chunky slabs and carved notches add a crafted, slightly mischievous tone—confident and attention-grabbing rather than refined. The overall feel is friendly and extroverted, suited to loud headlines and branding that wants to feel classic but energetic.
The design appears intended to deliver maximum visual punch through wide proportions, heavy slabs, and a distinctive notched/ink-trap treatment that adds character and improves shape separation at display sizes. Its consistent, carved detailing suggests a goal of evoking vintage signage and bold print ephemera while maintaining strong, stable letterforms.
The distinctive notched detailing appears across both uppercase and lowercase, giving the texture a cohesive, signature look. Spacing in the sample text appears tight and massed, which amplifies impact but suggests it will benefit from comfortable tracking in longer headline lines.