Sans Normal Rekus 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Kardinal' by Ani Dimitrova, 'Conamore' by Grida, 'Achates' by Karandash, 'Andulka Sans' by Storm Type Foundry, 'Plusquam Sans' by Typolis, and 'Cielo' by Wilton Foundry (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, ui labels, friendly, confident, modern, approachable, playful, warm modernism, high impact, clarity, brand friendliness, simplicity, rounded, soft corners, sturdy, clean, geometric.
A solid, rounded sans with generous curves and softened joins that keep corners from feeling sharp. Strokes are even and substantial, producing a dense, confident color in text, while counters remain open enough to preserve clarity. Proportions lean slightly wide with smooth, circular bowls (notably in C, O, and G), a straightforward vertical stress, and simple, unmodulated terminals. Lowercase forms are compact and tidy, with a single-storey a and g and a short-armed, friendly-looking r; punctuation and numerals match the same sturdy, rounded construction.
Well-suited for headlines, signage, and brand marks where a friendly, confident presence is needed. It also works for UI labels and short-form interface text where sturdy shapes and open counters aid quick recognition, especially at medium to large sizes.
The overall tone is upbeat and approachable—more friendly than formal—while still reading as contemporary and dependable. Its rounded geometry and steady rhythm give it a welcoming, mildly playful voice suited to brands that want clarity without severity.
The letterforms suggest an intention to deliver a modern, clean sans with softened geometry—combining the efficiency of simple, circular construction with a warmer, more approachable finish. The consistent stroke behavior and simplified lowercase aim for easy recognition and a dependable, contemporary feel across display and short text settings.
The design favors broad curves and stable silhouettes, which helps it hold up at larger sizes and in short blocks of copy. The heavy presence and rounded detailing make it feel less technical than many geometric sans, while maintaining a clean, modern structure.