Sans Normal Lanom 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Segma' and 'BR Shape' by Brink and 'Mazzard' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, confident, sporty, loud, friendly, modern, impact, energy, emphasis, modernity, approachability, rounded, punchy, oblique, soft corners, high-impact.
A heavy, oblique sans with broad proportions and round, open counters. Strokes are uniform and solid, with smooth curves and softened joins that keep the dense weight from feeling harsh. The letterforms lean consistently, with a forward-angled rhythm and stable, blocky construction; terminals are clean and generally squared off, while bowls and rounds stay generously circular. Overall spacing reads compact at display sizes, with sturdy silhouettes and clear interior shapes.
Best suited to high-impact typography such as headlines, posters, campaign graphics, and bold brand marks where an energetic slant helps convey motion. It also fits sports and fitness communications, product packaging, and social media graphics that need strong, immediate visibility. For longer passages, it will be most comfortable in short lines, callouts, and emphasis rather than extended reading.
The tone is assertive and energetic, projecting a contemporary, action-oriented feel. Its rounded geometry adds approachability, balancing the strong weight with a friendly, accessible voice. The consistent slant suggests momentum and movement, giving headlines a dynamic, promotional character.
The design appears intended to deliver maximum visual punch with a forward-leaning, modern attitude while staying approachable through rounded construction and open counters. It prioritizes sturdy, simple silhouettes that hold up well at large sizes and in high-contrast applications.
Round characters (like O, C, G, and numerals) maintain wide, even curves, while diagonals (A, V, W, X, Y) stay thick and steady without sharp contrast. The lowercase shows robust, simplified forms that prioritize bold presence over delicate detail, keeping readability strong in short bursts of text.