Sans Normal Rikot 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Info Display', 'FF Info Text', and 'FF Unit Rounded' by FontFont (names referenced only for comparison).
Keywords: headlines, branding, packaging, signage, posters, friendly, confident, contemporary, approachable, sturdy, approachable impact, clear display, modern branding, friendly utility, rounded, soft terminals, compact, even texture, open counters.
A heavy, rounded sans with smooth curves, softened corners, and largely uniform stroke thickness. The proportions are compact with short extenders and a steady rhythm that produces an even, dark typographic color. Curves are generously rounded (notably in C, G, O, S, and 0), while straight strokes keep a clean, vertical stance; joins and corners are subtly eased rather than sharp. Counters remain fairly open for the weight, and the lowercase shows single-storey forms (notably a and g) that emphasize simplicity and clarity.
Best suited for headlines, short blocks of copy, and display settings where its weight and rounded construction can carry visual impact. It works well for branding, packaging, and wayfinding-style signage that benefits from a friendly, sturdy voice and high at-a-glance recognition.
The overall tone feels friendly and modern, with a robust presence that reads as confident without becoming aggressive. The rounded shapes and softened terminals add an approachable, slightly playful character suited to brands that want warmth alongside strength.
The design appears intended to deliver a strong, contemporary sans with softened geometry—prioritizing clarity and consistency while adding warmth through rounded forms. It aims for broad, versatile display use where an inviting tone and solid readability are both desirable.
Numerals are wide and blocky with clear differentiation, and the uppercase maintains strong, simple silhouettes that hold up well at larger sizes. The design favors smooth, geometric-ish construction over calligraphic modulation, creating a consistent, easily recognizable texture across mixed-case text.