Sans Faceted Asgi 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Kairos Sans' by Monotype (names referenced only for comparison).
Keywords: sports branding, headlines, posters, team apparel, packaging, athletic, industrial, bold, assertive, utility, impact, ruggedness, distance legibility, geometric styling, branding, chamfered, octagonal, blocky, stencil-like, compact.
A heavy, block-based sans with chamfered corners that turn curves into crisp planar facets. Strokes are broadly uniform, with squared terminals and octagonal counters in rounded letters like O and 0. The forms are compact and upright, with a sturdy rhythm and minimal internal detailing; apertures and joins stay tight, prioritizing solidity over openness. Numerals and capitals share the same angular geometry, creating a consistent, sign-like texture at display sizes.
Best suited to short, high-impact settings such as sports identities, team graphics, event posters, merchandise, and packaging where bold shapes need to hold up at a distance. It can also work for signage-style labels and UI badges when set with generous spacing to counter its compact, dense texture.
The overall tone is tough and no-nonsense, with a sporty, industrial edge. Its faceted construction reads mechanical and engineered, projecting strength and impact rather than refinement or softness.
The design appears intended to translate a varsity/utility sensibility into a clean, modern faceted build, replacing curves with chamfered geometry for a more engineered look. It emphasizes legibility through simple, monoline construction and strong silhouettes that remain recognizable in large, emphatic settings.
Round glyphs are constructed from straight segments with consistent corner cuts, giving the face a distinctive octagonal silhouette. Lowercase maintains the same geometric language, producing a strong, uniform word shape that can feel dense in longer passages.