Sans Normal Lalot 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Flink Neue' by Identity Letters (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, confident, friendly, modern, impact, momentum, bold branding, clear display, modern simplicity, oblique, geometric, rounded, chunky, soft corners.
A heavy, oblique sans with broad proportions and rounded, geometric bowls. Strokes are uniform and dense, with blunt terminals and smoothly eased joins that keep counters open even at bold sizes. The slant is consistent across capitals, lowercase, and figures, giving the design a forward-leaning rhythm, while the overall construction favors circular forms (notably in O, Q, 0, and 8) and clean diagonals in letters like A, V, W, X, and Z.
It performs best in display contexts such as headlines, posters, brand marks, product packaging, and sports or event graphics where strong presence and motion are desirable. The uniform stroke weight and open counters also help it stay readable in short bursts of text, like callouts, labels, and UI hero banners.
The font projects momentum and punch, with a friendly, contemporary tone rather than a sharp or technical one. Its thick, rounded geometry reads as upbeat and assertive, suited to messaging that wants to feel active and attention-getting.
The design appears intended as a modern, high-impact italic sans that combines geometric roundness with a forward slant to convey speed and confidence. Its restrained detailing and consistent stroke treatment prioritize bold, scalable clarity over delicate nuance.
Uppercase forms feel compact and sturdy with broad curves, while the lowercase maintains clear silhouettes and generous interior space for a bold italic. Numerals are similarly robust and highly legible, with a straightforward, signage-like clarity in sequences.