Sans Normal Ladiy 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Helvetica Now' by Monotype, and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, energetic, modern, headline-driven, impact, speed, modernity, promotional, oblique, heavy, compact counters, rounded joins, slanted terminals.
A heavy, oblique sans with broad proportions and compact internal counters. Stroke weight is consistently dense with minimal modulation, producing strong, even color in text. Curves are smoothly rounded and generously radiused, while diagonals (A, V, W, X, Y) are crisp and stable. Terminals are clean and largely squared-off, and the overall rhythm leans forward with a steady rightward slant that reads as purposeful and fast.
Best suited to large sizes where its mass and slant can carry a message quickly—such as headlines, posters, brand marks, and packaging callouts. It also fits sports and active-lifestyle systems, event promotion, and any layout needing a strong, forward-driving typographic voice.
The tone is bold and action-oriented, with a contemporary, performance feel. Its forward lean and dense texture suggest speed, impact, and confidence, making it feel at home in energetic, competitive, or promotional contexts.
Designed to deliver maximum impact with a streamlined, contemporary sans structure and an emphatic oblique stance. The intent appears to prioritize punchy display readability and a sense of motion over delicate detail.
The lowercase shows a single-storey “a” and “g,” reinforcing a contemporary, simplified construction. Figures are sturdy and highly graphic, with rounded forms (0, 8, 9) staying smooth and weighty while angled figures (1, 4, 7) keep a strong, directional stance.