Sans Normal Okdam 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Digital Sans' by Blaze Type, 'Journal Sans Old School' by ParaType, and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, straightforward, clarity, impact, modernity, approachability, geometric, rounded, sturdy, even, crisp.
A sturdy sans with a geometric, rounded construction and consistently heavy strokes. Curves are smooth and broadly drawn (notably in O/C/G), while terminals are generally flat and clean, keeping edges crisp. Proportions feel balanced with wide, open counters and uncomplicated joins, producing an even texture in running text. The lowercase shows single-storey forms where expected (a, g) and a simple, legible f and t, reinforcing a clear, contemporary rhythm.
Well-suited for headlines, short messaging, and brand voice where a strong, friendly sans is needed. Its even color and open counters make it effective for posters, packaging, and signage, particularly where clarity and impact are priorities.
The overall tone is modern and approachable, with enough weight to feel confident and emphatic. Its rounded geometry reads friendly rather than technical, while the clean finishing keeps it professional and direct.
The design appears intended as a dependable, contemporary sans that prioritizes legibility and visual punch through geometric roundness and consistent stroke strength. It aims to provide an accessible, versatile voice for display-forward typography without ornamental distraction.
Capitals appear relatively uniform and stable, with generous interior space that helps maintain clarity at display sizes. Numerals are similarly robust and straightforward, with simple shapes and strong presence that align well with the letters.