Sans Normal Admah 1 is a regular weight, wide, low contrast, italic, tall x-height font.
Keywords: ui text, branding, headlines, posters, packaging, modern, clean, friendly, dynamic, informal, approachability, clarity, contemporary, energy, simplicity, rounded, geometric, oblique, open counters, soft terminals.
A rounded, geometric sans with an oblique slant and smooth, low-contrast strokes. Letterforms lean forward with steady rhythm and generous spacing, creating an airy texture in text. Curves are broadly drawn (notably in C, G, O, and Q), while joins and terminals stay soft and uncomplicated, giving the shapes a contemporary, approachable clarity. Lowercase forms show a tall x-height with compact ascenders/descenders, supporting strong presence and readability at display and UI sizes.
Works well for interface typography, product branding, and marketing headlines where a clean, contemporary sans is needed with a warmer edge. The slanted stance and rounded forms also suit posters, packaging, and social graphics that benefit from an energetic but legible voice.
The overall tone feels modern and friendly, with a subtle sense of motion from the slant. Its rounded geometry reads approachable rather than technical, making it suitable for brands and interfaces that want to feel straightforward, upbeat, and accessible.
The design appears intended to combine geometric cleanliness with a softer, more personable feel, using rounded construction and a forward slant to add momentum without relying on decorative features. It aims for clear, modern communication that remains approachable across display and short-to-medium text settings.
Round characters maintain consistent, circular construction, and the numerals follow the same smooth, simplified logic. The uppercase has a sturdy, sign-like presence, while the lowercase keeps a lively, conversational feel thanks to the oblique angle and open internal spaces.