Slab Square Hata 1 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Bourgeois Slab' by Barnbrook Fonts and 'Atletico' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, industrial, collegiate, confident, retro, impact, readability, durability, nostalgia, authority, blocky, compact, high impact, square serif, rounded corners.
A heavy, block-forward slab serif with broad proportions and tightly controlled counters. Strokes are thick with only modest contrast, and terminals resolve into flat, squared ends and slab-like feet, giving the letters a carved, engineered feel. Corners are subtly softened, especially in rounded forms, while straight-sided glyphs keep a rigid, rectilinear geometry. The lowercase shows a compact, utilitarian construction with sturdy joins and minimal flourish, and the numerals match the same squat, high-mass rhythm for consistent color in text and display.
Best suited to headlines and short blocks of copy where strong typographic color is desired, such as posters, sports-inspired branding, packaging, and bold signage. Its sturdy slab detailing also works well for labels and editorial display settings that need a confident, traditional voice.
The overall tone is bold and workmanlike, projecting stability and authority. It reads as classic and slightly nostalgic, with a familiar athletic/industrial sign-painting energy that feels confident rather than delicate.
The font appears designed to deliver high-impact readability with a robust slab-serif structure, balancing strict geometry with slightly rounded edges to keep large text approachable. Its consistent weight and squared terminals suggest an intention toward emphatic display use and durable, familiar visual branding.
The design maintains a consistent, dark texture across uppercase, lowercase, and figures, with clear, simplified shapes that favor impact over refinement. Squared serifs and flat terminals reinforce a strong horizontal baseline presence, while rounded letters stay controlled and not overly soft.