Sans Superellipse Emruw 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, app branding, tech editorial, sports graphics, product packaging, futuristic, technical, sporty, sleek, modern, modernize, add motion, tech emphasis, geometric identity, rounded corners, squarish rounds, monoline, soft terminals, oblique angle.
A slanted, monoline sans with a distinctive superelliptical construction: curves resolve into rounded-rectangle bowls and corners rather than true circles. Strokes keep an even thickness with softened terminals, and many joins feel gently squared, giving letters a streamlined, engineered look. Capitals are slightly wide with open counters, while lowercase forms stay compact and steady, maintaining a consistent rhythm across text. Numerals and rounded letters (like O, 0, 8, 9) emphasize the squircle geometry, balancing crisp corners with smooth curvature for a clean, controlled texture.
This font suits interface labels, dashboards, and product or software branding where a modern, engineered aesthetic is desired. It also performs well in tech-focused editorial layouts and sports or mobility-themed graphics, especially for short-to-medium text and punchy headlines that benefit from its forward-leaning tempo.
The overall tone is contemporary and tech-forward, combining speed and clarity with a friendly softness from the rounded corners. The oblique stance adds motion and urgency, making the face feel energetic and performance-oriented rather than formal.
The design appears intended to blend a utilitarian sans structure with a signature superelliptical geometry, creating a recognizable voice that reads cleanly while signaling speed and modernity. Its rounded-square forms and controlled stroke behavior suggest an emphasis on contemporary digital and industrial contexts.
The design’s identity is strongly tied to its rounded-rectangle bowls and squared-off curves, which remain consistent across uppercase, lowercase, and numerals. The italic angle is pronounced enough to signal motion in headlines, yet the steady stroke weight helps keep longer lines readable.