Sans Normal Rulab 6 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, editorial, advertising, ui copy, friendly, casual, modern, humanist, approachable, approachability, readability, modern warmth, conversational tone, branding versatility, rounded, soft, lively, open, clean.
A slanted, rounded sans with smooth, continuous curves and gently tapered terminals. Strokes stay fairly even, with subtle modulation that reads more like a human hand than a geometric construction. Counters are open and generous, and many joins are softened, giving letters a warm, flowing rhythm. Uppercase forms are simple and readable, while lowercase shapes lean toward single-storey, handwritten-informed structures with clear differentiation and comfortable spacing.
Well-suited to brand identities, packaging, and marketing materials that benefit from a warm, modern tone. It also works for short editorial passages, pull quotes, and UI or app copy where a softer, more human feel is desired, especially at medium-to-large sizes.
The overall tone is easygoing and personable—more conversational than formal. Its italic slant and softened forms add motion and warmth, creating a friendly voice that feels contemporary without becoming sterile. It suggests informality and approachability, with a light, energetic cadence in running text.
Likely designed to offer an approachable sans voice with the energy of an italic, balancing clean construction with humanist softness. The goal appears to be a versatile, friendly workhorse for contemporary communication, emphasizing readability while adding personality through slant and rounded detailing.
The numerals follow the same rounded, slanted logic and maintain strong legibility at display sizes. In text, the diagonal stress and open apertures help keep lines from feeling rigid, while the consistent curvature across glyphs provides a cohesive, polished texture.