Sans Normal Obref 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cosan' by Adtypo, 'Panton Rust' by Fontfabric, 'FS Koopman' by Fontsmith, 'Passenger Sans' by Indian Type Foundry, 'Bari Sans' by JCFonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, punchy, friendly, retro, assertive, playful, impact, approachability, display clarity, brand voice, rounded, soft-cornered, chunky, compact, high-impact.
A heavy, rounded sans with compact counters and a strongly filled-in silhouette. Curves are built from broad arcs and near-circular bowls, while joins stay smooth and minimally articulated, giving letters a soft, chunky feel. Terminals are generally blunt with subtle rounding, and the overall rhythm is dense, favoring large internal masses over open apertures. Numerals share the same weight and rounded construction, producing a cohesive, poster-ready texture across mixed text.
Best suited for headlines and short blocks where its dense, rounded forms can deliver maximum impact. It works well for branding, packaging, and signage that benefits from a friendly, retro-leaning voice. For longer text, it will be most effective in larger sizes with generous spacing to preserve readability.
The tone is bold and approachable, with a slightly retro, comic-adjacent friendliness. Its soft geometry keeps it from feeling aggressive despite the heavy color, making it read as upbeat and confident. The overall impression is energetic and attention-seeking, suited to messages that should feel fun and direct.
The design appears intended to deliver a high-impact display sans that remains warm and accessible. By combining heavy weight with rounded geometry and compact counters, it aims for strong presence without sharpness, keeping the mood lively and inviting.
At display sizes it creates a strong, uniform typographic color with minimal sparkle, emphasizing shape over detail. Tight apertures and small counters contribute to the sturdy look and may reduce clarity in small settings, while large sizes highlight the pleasing roundness and compact rhythm.