Sans Normal Nugur 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Pais' by Latinotype and 'Gentona' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, confident, contemporary, impact, approachability, modern display, brand emphasis, rounded, soft, chunky, blunt terminals, compact counters.
A heavy, rounded sans with broad proportions and a sturdy, even stroke. Curves are smooth and generously radiused, while joins and terminals tend toward blunt, slightly tapered cuts that give the forms a carved, graphic finish. Counters are relatively tight for the weight, with clear, simple interior shapes that hold up well at large sizes. The lowercase is straightforward and geometric in feel, with a single-storey “a” and “g” and short, solid arms and apertures that emphasize mass and cohesion.
Best suited to headlines and display settings where bold presence is required, such as posters, branding systems, packaging, and short, high-contrast signage. It can also work for large UI labels or editorial callouts when a friendly, contemporary emphasis is desired.
The overall tone is upbeat and approachable, pairing strong impact with soft, rounded shapes. It reads as modern and friendly rather than severe, with a slightly sporty, poster-like energy that feels confident and attention-grabbing.
The design appears aimed at delivering maximum impact with a welcoming, rounded voice—prioritizing clear silhouettes, consistent geometry, and a compact, punchy texture for modern display typography.
The numerals and capitals match the same compact, weighty construction, producing an assertive rhythm in headlines. Letterforms show a consistent curve vocabulary and a preference for simplified silhouettes over detail, reinforcing a clean, graphic personality.