Sans Normal Ogdy 17 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Arkit' by CAST and 'Ambulatoria' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, punchy, utilitarian, impact, clarity, modernity, display strength, geometric, blocky, compact apertures, high impact, clean.
A heavy, geometric sans with broad proportions and compact internal counters. Strokes are uniform and firmly squared-off at terminals, with rounded bowls and smooth curves that keep the forms cohesive and stable. Curves meet stems with crisp joins, and several letters show relatively tight apertures, producing a dense, poster-ready texture. Numerals follow the same sturdy construction, with generous weight and straightforward, highly legible silhouettes at display sizes.
Well-suited for bold headlines, posters, and brand marks where maximum impact is needed. It also works effectively for signage and packaging that benefit from sturdy, simplified letterforms. For longer passages, it performs best in short blocks or large-size settings where the dense texture remains readable.
The overall tone is direct and assertive, with a contemporary, no-nonsense presence. Its rounded geometry softens the mass slightly, lending a friendly, approachable feel while still reading as strong and attention-grabbing.
The font appears designed to deliver strong visual authority with clean, geometric construction, prioritizing immediate recognition and contemporary clarity. Its wide stance and compact counters suggest an emphasis on punchy display typography that holds up in high-contrast, attention-driven contexts.
The design maintains a consistent rhythm across capitals, lowercase, and figures, favoring broad shapes and reduced whitespace inside letters. In paragraphs, the weight creates a dark color and emphasizes word shapes, making it most comfortable when given ample size or spacing.