Sans Normal Keben 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' and 'Myriad Bengali' by Adobe and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, assertive, modern, friendly, emphasis, motion, impact, clarity, modernity, slanted, rounded, compact, punchy, smooth.
A slanted sans with heavy, compact forms and smooth, rounded curves. Strokes are consistently thick with minimal contrast, and terminals are clean and largely straight-cut, giving letters a crisp, contemporary finish. Counters are moderately open for the weight, while curves on characters like C, G, O, and S stay broadly circular and even. The rhythm is tight and energetic, with a forward lean and slightly condensed-feeling silhouettes that keep word shapes dense and impactful.
Best suited to headlines, short statements, and prominent UI or signage where strong emphasis is needed. It works well for branding systems that want a sense of speed or action—such as sports, fitness, and automotive themes—as well as packaging and promotional graphics that benefit from dense, high-impact word shapes.
The overall tone is energetic and confident, with a forward-leaning stance that suggests motion and momentum. Its rounded construction keeps it approachable rather than severe, while the heavy color adds urgency and emphasis. The result feels contemporary and performance-oriented.
The design appears intended to deliver high-impact communication with a sense of forward motion while remaining clean and broadly legible. It prioritizes strong presence and consistent, rounded geometry to feel modern and approachable in display-driven contexts.
Uppercase shapes read sturdy and simplified, while the lowercase maintains clear differentiation (notably the single-story a and g and a descender on y), supporting fast recognition in short bursts of text. Numerals appear robust and highly visible, matching the letterforms in weight and slant for cohesive emphasis in mixed alphanumeric settings.