Sans Normal Mabis 9 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Akzidenz-Grotesk Next' by Berthold, 'HD Colton' by HyperDeluxe, 'Pragmatica' by ParaType, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, energetic, loud, confident, modern, impact, motion, attention, branding, display, oblique, geometric, blocky, compact, rounded.
A heavy, oblique sans with broad, compact letterforms and rounded, geometric bowls. Strokes are uniform and sturdy, with clean terminals and minimal modulation, producing a strong, poster-like texture. Counters are relatively tight, and joins are blunt and efficient, giving the shapes a dense, punchy silhouette. The uppercase reads as solid and stable while the lowercase keeps a simple, single-storey construction with a straightforward rhythm.
Best suited to headlines, posters, and bold brand statements where high impact is required. It works well for sports and fitness identities, event promotions, packaging callouts, and digital hero text, especially when the goal is to project speed and confidence.
The overall tone feels fast, assertive, and contemporary, with a clear athletic and promotional energy. Its slanted stance and dense black mass create urgency and impact, suggesting motion and competitive intensity rather than softness or delicacy.
This design appears intended as an attention-first display sans: a dense, oblique, geometric style built to deliver immediate readability and strong visual presence in promotional contexts.
The numerals and uppercase forms lean into wide, rounded geometry, while the lowercase maintains a practical, simplified build that supports quick recognition at larger sizes. Spacing appears tuned for headline use, where the dark color and compact counters produce a cohesive, high-contrast block of text against light backgrounds.