Sans Superellipse Ismi 13 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, sports graphics, chunky, friendly, retro, playful, punchy, impact, friendliness, retro display, logo readiness, geometric cohesion, rounded corners, blocky, compact counters, soft geometry, high impact.
This typeface is built from hefty, squared-off forms with generously rounded corners, creating a soft-rectangular (superellipse) skeleton throughout. Strokes are consistently heavy with minimal modulation, and curves resolve into flattened, boxy arcs rather than true circles. Counters are compact and often appear as small rectangular or rounded-rect cutouts, giving the face a dense, poster-like color. Terminals are blunt and geometric, and the overall rhythm favors broad, stable silhouettes with a slightly mechanical, modular feel.
Best suited for large-scale typography where its chunky shapes and rounded-rect geometry can be appreciated—headlines, posters, bold branding, packaging fronts, and energetic promotional graphics. It can also work for short subheads or UI labels where a strong, friendly display voice is desired, but it is less appropriate for long-form reading due to dense counters.
The overall tone is bold and approachable, mixing a retro display energy with a friendly softness from the rounded corners. Its dense black shapes and simplified inner spaces read as confident and playful, with a toy-like, game-title character that feels more fun than formal.
The design appears intended to deliver maximum impact with a softened, geometric voice: a compact, high-ink display sans that stays friendly through rounded corners and simplified internal shapes. The consistent superelliptical construction suggests a deliberate focus on a cohesive, logo-ready texture and a contemporary-retro feel.
At text sizes the tight counters and heavy joins can reduce interior clarity, while at larger sizes the distinctive rounded-rectangle construction becomes a strong stylistic signature. The figures share the same blocky, softened geometry as the letters, supporting cohesive headline and branding use.