Sans Superellipse Mamaj 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection, 'Magnitudes' by DuoType, 'LHF Advertisers Square' by Letterhead Fonts, 'Navine' by OneSevenPointFive, 'Hype Vol 1' by Positype, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, friendly, playful, chunky, retro, approachable, impact, approachability, display, brand voice, retro flavor, rounded, soft corners, blobby, compact, geometric.
A heavy, rounded sans with superellipse-like construction, where bowls and counters read as softened rectangles rather than circles. Strokes are uniformly thick with minimal modulation, and terminals are broadly rounded, giving the alphabet a molded, cushiony silhouette. Proportions are compact with short apertures and generous internal rounding; forms like C, S, and G lean toward squared curves, while diagonals (V, W, X) are stout and slightly pinched by the weight. Figures are similarly blocky and rounded, designed to hold shape at display sizes.
Best suited for bold headlines, posters, packaging, and brand marks that benefit from a friendly, high-impact presence. It also works well for short UI labels or badges at larger sizes where the rounded counters and tight apertures remain clear.
The overall tone is warm and humorous, projecting a playful, easygoing personality. Its chunky, rounded geometry suggests retro signage and casual branding rather than formal or editorial typography.
The font appears intended to deliver maximum visual weight with a soft, approachable feel, using rounded-rectangle geometry to create a distinctive, modern-retro display voice. It prioritizes bold silhouette and consistency across glyphs for branding and attention-grabbing typography.
The design favors closed, sturdy shapes and tight openings, which increases impact but can reduce clarity at small sizes. Uppercase and lowercase share the same soft-rectangular logic, creating a consistent, unified rhythm across mixed-case settings.