Sans Normal Velok 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Caldina' and 'Genius' by Artegra, 'Aspira' by Durotype, 'Interval Next' by Mostardesign, 'Clear Sans Text' by Positype, and 'Corbert Condensed' and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: branding, packaging, ui, posters, headlines, friendly, casual, modern, approachable, lively, approachability, readability, modernity, informal tone, rounded, humanist, soft terminals, open apertures, slanted.
A slanted sans with rounded, softly finished strokes and an easy, handwritten-like rhythm. Curves are smooth and generously rounded, with open counters and clear apertures that keep shapes readable. Strokes stay fairly even throughout, and the italic angle is consistent across letters and numerals, giving the text a continuous forward motion. Uppercase forms are clean and simple, while the lowercase shows more personality through single-storey shapes and buoyant curves.
Well suited to brand identities, packaging, and marketing where a friendly, modern voice is needed. It can also work in UI labels, short instructions, and editorial callouts, and performs especially well in headings and medium-length text where the italic movement adds emphasis and momentum.
The overall tone is warm and conversational, projecting a relaxed, contemporary friendliness rather than a formal or technical feel. Its steady slant and rounded forms add energy without becoming flashy, making it feel personable and accessible.
The design appears intended to provide a personable italic sans that balances clarity with an informal, human touch. Its rounded construction and consistent slant suggest a focus on approachable communication and smooth text flow.
Proportions lean slightly narrow in some letters, and the spacing and slant together create a smooth, flowing texture in paragraphs. Numerals follow the same rounded, informal logic, supporting a cohesive voice across text and display settings.