Serif Normal Borah 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Bogart' by Zetafonts (names referenced only for comparison).
Keywords: editorial, book text, headlines, packaging, branding, bookish, traditional, friendly, confident, warm, readability, warmth, traditional tone, display strength, editorial utility, bracketed, rounded, soft serif, ball terminals, compact counters.
This serif shows sturdy, dark strokes with gently bracketed, rounded serifs and softly tapered joins. Curves are generous and slightly swollen, giving bowls and shoulders a full, cushioned feel, while terminals often finish with small ball-like forms or subtle flares. The overall rhythm is steady and text-oriented, with a robust baseline presence, moderate apertures, and a comfortable, familiar letterfit that reads clearly in paragraph settings.
It suits long-form reading in editorial and book layouts where a solid, even texture is desirable, and it also scales well for bold subheads and display lines. The warm serif detailing can work effectively in branding and packaging that aims for a classic, trustworthy voice.
The tone is classic and bookish, leaning toward a warm, approachable traditionalism rather than crisp formality. Its rounded detailing and weighty presence feel confident and friendly, suggesting editorial seriousness with a touch of softness.
The design appears intended as a conventional, highly readable serif with added warmth from rounded serifs and softened terminals, delivering strong emphasis without sacrificing text clarity. It aims to provide a dependable typographic color for continuous reading while still offering a distinctive, friendly presence in larger settings.
Uppercase forms have a strong, poster-like silhouette at larger sizes, while the lowercase maintains a consistent texture that stays even across lines. Numerals appear sturdy and highly legible, matching the text weight and rounded serif treatment for cohesive typographic color.