Serif Normal Boriy 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Kelima Vintage' by Attract Studio, 'Deccan' by Indian Type Foundry, 'Bogue Slab' by Melvastype, and 'Bogart' by Zetafonts (names referenced only for comparison).
Keywords: headlines, editorial, book covers, packaging, posters, bookish, vintage, authoritative, friendly, classic, readability, warmth, editorial tone, classic appeal, impact, bracketed, soft serifs, round terminals, sturdy, warm.
A sturdy serif with generously rounded forms and bracketed serifs that feel softened rather than sharp. Strokes are weighty and fairly even, with just enough modulation to keep counters open and shapes readable. The letterforms are wide-set with ample interior space, and many terminals end in subtle bulb-like or teardrop shapes that give the face a slightly cushioned, approachable texture. Curves are smooth and full, joins are calm, and the overall rhythm is steady and text-oriented.
Its strong weight and broad stance suit headlines, deck copy, and short editorial passages where a confident serif voice is needed. It would also work well for book covers, packaging, and poster typography that benefits from a traditional yet approachable serif with substantial presence.
The tone is classic and bookish with a gentle vintage flavor—confident and traditional, but not severe. Rounded serifs and soft terminals add warmth, making it feel friendly and inviting while still carrying an editorial, authoritative presence.
The design appears intended to deliver a conventional text-serif structure with extra warmth and impact, pairing classic proportions with softened details for comfortable reading and emphatic display use.
In the sample text, the bold color and broad proportions produce strong word shapes and clear emphasis at display and subhead sizes. Numerals and capitals share the same sturdy, slightly rounded construction, reinforcing a cohesive, old-style editorial character.