Sans Superellipse Pogim 4 is a bold, very narrow, medium contrast, upright, normal x-height font visually similar to 'Denominary' by Balibilly Design, 'Cyclone' by Hoefler & Co., 'ITC Franklin' by ITC, 'Alternate Gothic' by Linotype, 'Hype vol 2' by Positype, and 'Heroic Condensed' by TypeTrust (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, condensed, authoritative, industrial, retro, headline, space-saving, impact, clarity, systematic, tall, compact, clean, high-impact, vertical.
A tall, tightly packed sans with compact proportions and a strong vertical rhythm. Curves are built from rounded-rectangle geometry rather than true circles, giving bowls and counters a squarish, superelliptical feel. Strokes are firm and even with crisp terminals, and the overall drawing favors straight sides and narrow apertures for a dense, economical texture. Numerals and lowercase share the same condensed stance, with single-storey forms (notably the “a”) and sturdy, simplified joins that keep shapes clear at display sizes.
Best suited to headlines, subheads, and short blocks where a compact footprint and strong impact are needed. It works well for signage, labels, packaging, and branding systems that benefit from a tall condensed voice and a clean, engineered texture.
The tone is direct and utilitarian, with a punchy, poster-like presence. Its condensed silhouette reads assertive and space-efficient, while the rounded-rectangle curves add a subtle retro-industrial flavor without becoming playful or decorative.
The design appears intended to deliver maximum presence in minimal horizontal space, pairing a condensed structure with softened superelliptical curves for a controlled, modern-industrial look. The consistent, simplified construction suggests an emphasis on bold clarity and repeatable rhythm across letters and numbers.
Spacing and internal counters are kept tight, producing a dark, continuous color in lines of text. The font’s squarish bowls and tall ascenders/descenders emphasize verticality, and the figures appear designed to align visually with the uppercase for cohesive headline setting.