Sans Superellipse Orney 10 is a bold, narrow, low contrast, upright, tall x-height font visually similar to 'Ordax' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, authoritative, modern, utilitarian, condensed, space saving, high impact, modern utility, display clarity, blocky, compact, rounded corners, vertical stress, tight apertures.
A compact sans with tall proportions and a dense, columnar rhythm. Strokes are heavy and largely uniform, with corners softened into squared-off curves that give rounds a superelliptical feel. Counters are relatively tight and apertures lean toward closed, while verticals dominate and curves are simplified for a sturdy, reduced-form silhouette. The lowercase is large relative to capitals, producing strong presence and consistent texture in continuous text.
Best suited to headlines and short statements where high impact and compact width are useful, such as posters, packaging, wayfinding, and bold brand wordmarks. It can also work for subheads and callouts where a dense, authoritative texture is desirable, while long body text may feel heavy due to the dark color and tighter internal space.
The overall tone is assertive and functional, suggesting a straightforward, no-nonsense voice. Its compressed shapes and heavy color read as industrial and contemporary, with a slightly mechanical confidence rather than a friendly or calligraphic warmth.
Designed to deliver maximum presence in limited horizontal space, combining simplified geometry with softened corners for a modern, industrial sans voice. The large lowercase and condensed rhythm appear intended to maintain legibility and consistency while keeping lines tight and visually forceful.
The sample text shows very dark typographic color and strong impact at display sizes, with compact spacing that reinforces a poster-like density. Rounded-rectangle curves keep the forms from feeling sharp, but the overall impression remains firm and structural.