Sans Normal Efrey 6 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, children’s media, social graphics, friendly, playful, casual, hand-drawn, approachable, approachability, informality, warmth, personality, readability, rounded, soft, lively, informal, open counters.
A rounded, sans-style design with softly tapering strokes and gently uneven, hand-drawn rhythm. Curves dominate the construction, with open apertures and rounded terminals that keep forms airy and legible. Stroke modulation is subtle but noticeable, lending a lightly calligraphic feel without becoming decorative. Proportions are relaxed and slightly irregular from letter to letter, creating a natural, human cadence across both capitals and lowercase, while numerals follow the same smooth, rounded logic.
This font fits branding systems that want a personable, informal tone, as well as packaging and poster work where a friendly voice is important. It also works well for children’s or education-adjacent materials, social media graphics, and short blocks of copy where its character can support the message without overwhelming readability.
The overall tone is warm and conversational, with an easygoing friendliness that feels personal rather than corporate. Its soft geometry and mild irregularity give text a lively, approachable voice suited to cheerful, informal messaging.
The design appears intended to blend the simplicity of a rounded sans with a subtle hand-drawn sensibility, aiming for approachability and charm. It prioritizes a smooth reading texture and a human, casual voice over strict geometric uniformity.
In running text, the rounded terminals and open counters help maintain clarity, while the slightly quirky shapes add personality that becomes more apparent at larger sizes. The digit set reads cleanly and consistent with the letterforms, reinforcing a cohesive, everyday look.