Sans Normal Beruh 3 is a regular weight, very narrow, low contrast, upright, normal x-height font visually similar to 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial, modern, utilitarian, condensed, clean, space saving, clarity, modernization, information density, neutrality, monoline, tall, compact, minimal, crisp.
This typeface is a tall, compact sans with a strongly vertical stance and tightly controlled horizontal spread. Strokes read as largely monoline with minimal contrast, and curves are smooth and economical, producing round counters in letters like C, O, and G that stay narrow and upright. Terminals are clean and mostly flat, while joins remain simple and functional, giving the overall texture an even, high-density rhythm. In text, the narrow proportions create a tight, column-like color with clear differentiation between rounds and straights and a consistent baseline and cap alignment.
It performs best where horizontal space is limited and a dense, vertical typographic presence is desired, such as headlines, subheads, posters, and narrow-column editorial layouts. The clean construction also suits packaging, wayfinding, and interface labels that benefit from compact width and consistent texture.
The overall tone feels modern and pragmatic, with a condensed, space-efficient voice that leans toward editorial and information-forward design. Its restrained shapes and steady rhythm convey clarity and discipline rather than warmth or playfulness.
The design appears intended to maximize information density while keeping forms clean and straightforward. By combining narrow proportions with low-contrast, simplified curves, it aims for efficient readability and a contemporary, no-nonsense typographic tone.
Uppercase forms appear especially tall and streamlined, and the lowercase maintains compact bowls and short horizontals, helping preserve uniform texture in paragraphs. Numerals follow the same narrow, upright logic and sit comfortably alongside letters, reinforcing an orderly, system-like appearance.