Sans Normal Ombew 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Almarena Neue' by Almarena; 'Neue Helvetica Arabic', 'Neue Helvetica Armenian', and 'Neue Helvetica World' by Linotype; 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection; and 'Nimbus Sans Arabic' and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, utilitarian, clean, impact, clarity, modernity, approachability, geometric, rounded, compact, stable, blocky.
A heavy, geometric sans with broad proportions and clean, uniform strokes. Curves are built from near-circular bowls with smooth joins, while straight stems and horizontals remain crisp and square-ended. Counters are relatively open for the weight, and many forms lean toward simplified, constructed shapes—seen in the round letters (C, O, S) and the single-storey lowercase a and g. Numerals are robust and clear, with large, rounded forms and simple terminals that maintain consistent color in text.
This font is well-suited to headlines, posters, and branding where strong impact and clarity are needed. The sturdy forms and open counters also make it a good candidate for signage and short UI labels, especially when a modern, approachable look is desired.
The overall tone is direct and contemporary, with a friendly solidity rather than sharp aggression. Its broad stance and rounded geometry give it an approachable, confident voice that feels at home in modern branding and interface contexts.
The design appears intended to deliver a simple, geometric sans voice with high visual weight and broad proportions, prioritizing immediacy, legibility, and a contemporary presence. Its constructed round forms and simplified lowercase suggest an emphasis on clean, recognizable shapes that reproduce reliably across sizes and media.
The bold stroke and wide set create strong presence at display sizes, while the straightforward construction supports quick scanning. Diacritics and punctuation are not shown, but the sample demonstrates consistent rhythm and steady spacing in longer lines.