Sans Normal Omlaf 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Kievit' by FontFont and 'Quire Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, confident, approachable, punchy, impact, clarity, approachability, modernity, brand voice, rounded, soft corners, open counters, compact, clean.
A heavy, rounded sans with smooth curves and softened joins that keep the forms friendly rather than rigid. Strokes stay consistently thick with minimal modulation, and terminals are generally straight but visually cushioned by the overall rounded construction. Capitals read broad and stable, while the lowercase shows a compact, sturdy rhythm with open apertures and generous counters that help prevent clogging at display sizes. Numerals are simple and robust, matching the letterforms’ weight and curvature for an even texture across mixed text.
Best suited to headlines, logos, packaging, and signage where a bold, friendly voice is needed and letterforms can be set at larger sizes. It can also work for short UI labels or callouts when you want warmth and clarity, though the dense weight suggests using it selectively rather than for long passages.
The overall tone is contemporary and approachable, combining a solid, confident presence with a slightly playful warmth. It feels pragmatic and straightforward, but not sterile—more human and inviting than strictly technical.
The design appears intended to deliver high-impact readability with a modern, personable character—balancing geometric simplicity with softened details so it can feel both assertive and approachable in brand-forward applications.
Round letters like O/C/G/Q emphasize near-circular geometry, contributing to a smooth, even color in headlines. Diagonals in forms like A/V/W/X are strong and clean, reinforcing a crisp silhouette despite the soft overall shaping.