Sans Normal Lobal 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Aspira' and 'Neutro' by Durotype, 'Centra No. 1' and 'Centra No. 2' by Monotype, and 'Causten' and 'Causten Round' by Trustha (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, friendly, confident, punchy, retro, impact, motion, approachability, display emphasis, modern branding, rounded, oblique, soft corners, compact, heavy.
A heavy, oblique sans with rounded, swelling curves and largely uniform stroke weight. Letterforms are built from broad geometric masses with softened corners, creating dark, compact silhouettes and sturdy counters. The slant is consistent across caps, lowercase, and numerals, while curves (C, G, O, S, a, e) stay smooth and full. Terminals are blunt and slightly rounded, and joints (notably in n, m, r, and k) feel reinforced rather than sharp, producing a solid, cohesive rhythm in text.
Best suited for bold display work where impact and momentum are desired, such as headlines, posters, branding marks, packaging fronts, and sports or event graphics. It can also work for short UI labels or callouts when a friendly, emphatic voice is needed, but its density makes it less ideal for long passages at small sizes.
The overall tone is energetic and approachable, with a sporty, poster-like confidence. Its rounded geometry keeps it friendly and modern, while the strong slant adds motion and a sense of forward drive.
The design appears intended to deliver maximum visual impact with a smooth, rounded geometry and a consistent forward slant, balancing toughness with approachability for attention-grabbing contemporary graphics.
Capitals are bold and simplified, reading cleanly at a glance, while the lowercase keeps a single-storey, rounded feel that supports informal display settings. Numerals are thick and stable with generous curves, matching the alphabet’s soft-but-assertive construction.