Slab Normal Vije 12 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: body text, editorial, reports, branding, packaging, sturdy, practical, friendly, retro, readability, durability, classic utility, warmth, slab serif, bracketed serifs, rounded corners, ball terminals, ink-trap feel.
A sturdy slab-serif design with generously proportioned, bracketed serifs and a low-contrast stroke structure. The letterforms show softly rounded corners and slightly swelling joins that give an inked, typewriter-adjacent texture without feeling distressed. Capitals are broad and stable with clear, open counters; the lowercase maintains an even rhythm with compact, readable shapes and a two-storey “g.” Numerals are robust and legible, matching the font’s steady color and strongly anchored baseline.
This style performs well in editorial layouts and long-form reading where a steady texture and strong letter differentiation are valued. It also suits utilitarian branding, packaging, and informational materials that benefit from a grounded, confident slab-serif voice.
The overall tone is dependable and workmanlike, with a warm, approachable feel. Its slab serifs and subtly rounded details lend a hint of vintage editorial character, suggesting practicality rather than luxury or sharp modernity.
The design appears intended as a reliable slab serif for general-purpose setting, balancing sturdy serifs and clear construction with a softened, human-friendly finish for comfortable continuous text.
Serif treatment is consistent across the set, helping the font hold together in paragraphs while still providing a distinctive, slightly tactile texture. The forms avoid sharp spikes and extreme modulation, favoring clarity and a calm reading rhythm.