Sans Normal Rirum 3 is a regular weight, very wide, medium contrast, reverse italic, normal x-height font.
Keywords: branding, headlines, posters, packaging, ui display, friendly, casual, retro, playful, approachable, approachability, modern softness, casual readability, display personality, rounded, soft corners, open counters, humanist, informal.
This sans has broad, generously spaced letterforms with softly rounded strokes and subtly tapered joins that give it a drawn, humanist feel. Curves are smooth and open, with large counters in letters like O, e, and a, supporting clarity at display sizes. The overall rhythm leans slightly off-upright with a relaxed slant, and many terminals finish with gentle rounding rather than crisp cuts. Numerals follow the same soft construction, with ample interior space and a consistent, even color across lines of text.
It works well for branding, headlines, and short blocks of copy where a friendly, casual tone is desired. The wide, open forms help in signage and packaging, and it can also suit UI display text or splashy in-app headings where warmth and clarity matter more than dense text economy.
The font reads as warm and approachable, with a casual, slightly retro voice. Its rounded construction and relaxed slant make it feel personable rather than technical, suggesting friendliness and motion. Overall it conveys an informal, optimistic tone suited to lighthearted messaging.
The likely intention is to offer a modern, rounded sans with a relaxed, slightly slanted stance that balances readability with personality. It aims for an inviting, informal presence—distinctive enough for display use while staying straightforward and clean in construction.
The design emphasizes openness and legibility through wide proportions and uncomplicated shapes, while small asymmetries and softened terminals keep it from feeling rigid. The texture in paragraphs stays even, and the rounded details become more noticeable and distinctive at larger sizes.