Sans Normal Alkes 3 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Helonik Extended' by Ckhans Fonts, 'RF Dewi' by Russian Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, tech, impact, clarity, modern branding, display strength, legibility, geometric, rounded, compact, sturdy, smooth.
A heavy, geometric sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with clean, open counters and minimal modulation, giving the forms a sturdy, even color in text. Terminals are largely blunt and straight, while bowls and rounds stay close to circular/elliptical construction; diagonals (V/W/X/Y) are wide and stable, and joints read crisp without decorative detailing. Numerals and punctuation follow the same robust, simplified drawing, prioritizing clarity at large sizes.
Works well for display settings such as headlines, posters, and bold branding systems where a wide, geometric sans can deliver clear emphasis. It also suits signage and packaging that benefit from sturdy letterforms and easily recognizable shapes at a distance.
The overall tone is modern and assertive, with a friendly softness coming from the rounded geometry and open interiors. It feels direct and utilitarian rather than ornamental, projecting a straightforward, contemporary voice suited to bold messaging.
The design appears intended to provide a high-impact, contemporary sans with geometric construction and strong presence, optimized for prominent typographic roles. Its simplified forms and even stroke texture suggest a focus on clarity, consistency, and confident visual branding.
In the text sample, the width and weight produce strong headline presence and high impact, with a steady rhythm and generous internal space that helps keep letters distinct. The design reads best where its broad stance and dense stroke weight can be used intentionally, as it will occupy more horizontal space than a typical sans.