Sans Superellipse Horol 9 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Evanston Tavern' by Kimmy Design, 'Absalon' by Michael Nordstrom Kjaer, 'Hype Vol 1' by Positype, and 'Gemsbuck Pro' by Studio Fat Cat (names referenced only for comparison).
Keywords: headlines, logos, posters, packaging, sports branding, sporty, industrial, techy, assertive, modern, impact, modernization, branding, signage, performance, rounded, blocky, compact, squared, modular.
A heavy, rounded-rect sans with a superelliptic skeleton: corners are consistently softened while horizontals and verticals stay firm and geometric. Counters tend toward squarish bowls with generous rounding, producing compact apertures and a tight, punchy texture. Curves are simplified into smooth radiused turns, and joins are sturdy with minimal flare, giving letters a machined, monoline feel. The lowercase shows broad, sturdy forms (notably the single-storey a and g), while numerals follow the same rounded-square logic with clear, bold silhouettes.
Best suited to short, bold applications such as headlines, logos, team or event branding, posters, and packaging where strong silhouettes and a compact, blocky texture are desirable. It also works well for UI labels or signage that benefits from rounded, high-contrast-from-background shapes, provided spacing is managed to avoid crowding in longer text.
The overall tone is confident and high-impact, with a contemporary, engineered feel. Its rounded corners soften the aggression of the weight, keeping it friendly enough for consumer branding while still reading as sporty and performance-oriented.
The design appears intended to deliver maximum impact with a cohesive rounded-rectangle geometry, combining an industrial, performance aesthetic with softened corners for approachability. It prioritizes bold recognition and consistent, modular forms across uppercase, lowercase, and figures.
Rhythm is driven by large, consistent stroke masses and squared counters, which makes the font look especially cohesive in all-caps settings. The design favors closed, sturdy forms and simplified terminals, helping maintain clarity at display sizes while emphasizing a strong, graphic presence.