Sans Normal Ihrep 8 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'NeoGram' by The Northern Block and 'Artico' by cretype (names referenced only for comparison).
Keywords: ui text, branding, packaging, signage, headlines, friendly, modern, clean, approachable, casual, approachability, clarity, versatility, modernity, readability, rounded, soft terminals, open apertures, generous spacing, even rhythm.
A rounded sans with smooth, continuous curves and softly finished terminals throughout. Strokes are even and sturdy, with a calm, consistent rhythm and generous internal space in letters like C, e, and s. Counters are generally open and circular, while joints and diagonals (V, W, Y, k) keep a clean, simplified geometry without sharp, spiky intersections. The overall proportions feel roomy and legible, with a slightly playful roundness that stays orderly in text.
Well suited for interface copy, product branding, and packaging where a friendly, clean impression is needed. The open apertures and even stroke color support small-to-medium sizes for UI and informational text, while the rounded shapes scale nicely for headings, wayfinding, and short display lines.
The tone is friendly and contemporary, projecting clarity without feeling clinical. Its rounded construction and open forms give it an approachable, easygoing voice suited to consumer-facing design. In longer text it reads as calm and neutral, with just enough softness to feel welcoming.
The design appears intended to deliver a modern, versatile sans that prioritizes approachability and clarity. By combining sturdy proportions with rounded terminals and open counters, it aims to stay readable in continuous text while adding a soft, contemporary personality for everyday brand and UI contexts.
Round shapes like O and 0 are very close in overall silhouette, suggesting the numerals are designed to blend visually with the letters. The uppercase set feels steady and signage-like, while the lowercase keeps a simple, highly readable structure with single-storey forms where expected (notably a and g).