Sans Normal Admah 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Candor' by Brink and 'Marlin Sans' and 'Marlin Soft' by FontMesa (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, sporty, energetic, impact, clarity, approachability, motion, modernity, rounded, geometric, clean, smooth, open.
A slanted, rounded sans with sturdy strokes and gently squared terminals. Curves are clean and geometric with generous apertures, while counters stay open and even, giving the forms a stable, contemporary rhythm. Proportions lean expansive, with broad capitals and round letters (O, C, G) that read as circular and well-balanced; diagonals (A, V, W, Y) keep a consistent angle and weight. Numerals are simple and robust, matching the letterforms with clear shapes and minimal detailing.
Best suited to display-forward uses where a bold, energetic voice is needed, such as headlines, posters, branding systems, and packaging. The open shapes and rounded construction also make it effective for short UI labels and signage, especially where a modern, friendly emphasis is desired.
The overall tone is modern and assertive with a friendly, approachable warmth. The forward slant adds motion and momentum, making the font feel energetic and contemporary rather than formal. Its rounded geometry and sturdy build suggest clarity, accessibility, and confident emphasis.
The design appears intended to deliver a contemporary, high-impact sans that stays approachable through rounded geometry and open counters. Its slanted stance and broad proportions suggest a focus on momentum and visibility for attention-grabbing settings while preserving clean, straightforward readability.
Stroke joins are smooth and controlled, avoiding sharp calligraphic tension; the design relies on consistent geometry and spacing rather than contrast for character. The italic posture reads as a true slant across both uppercase and lowercase, maintaining uniform color in text. Overall texture is dense but orderly, favoring strong silhouettes and straightforward letter recognition.